Client

Aligntech iTero

Type

DIGITAL TRAINING / ONLINE GAME

Industry

DENTAL

OUR CHALLENGE

iTero 5D, a dental scanner produced by Aligntech, includes a monitor and a scanning device that allows dentists to scan patients’ teeth and detect cavities easily.

Aligntech wanted to increase product awareness and sales through dentists in an interactive and engaging way.

OUR APPROACH

We created an online game that was able to test the dentists’ skills while explaining the product benefits and how to use it. At the end of the game the player will see that he/she was able to detect more cavities with iTero scans than with x-rays. For real patient cases an increased cavity detection would increase thenumber of treatments and lead to business growth for dentist.

OUR RESULTS

During game play dentists were able to request a demo which will resulted in a significant increase in new contacts by a member of the iTero sales team.