OUR CHALLENGE

Dentsply Sirona was back at an in person Congress after three years attending only virtually. They wanted to take this opportunity to reconnect with their customers and showcase their efforts to be more sustainable. They challenged us to design and build in the most sustainable way, while still being able to achieve their communication objectives.

OUR APPROACH

We created a booth made with sustainable cardboard and plastics, a team making extra efforts to be in line with the vision:

• Stand structure and stools made out of cardboard
• Tables made from recycled plastic (to be donated to local schools after event)
• Brochures hosted on line and linked to QR codes to minimize printing
• Team travelled by train to Budapest and using public transport only

OUR RESULTS

The full team travelled to Budapest for the congress to meet with more than 1200 dentists from 61 countries all over the world.

The team travelled from Switzerland to Budapest in a sustainable way – by train – to see the reusable booth built completely out of cardboard and recycled plastic.