Client

LifeScan

Type

Global TV Campaign

Industry

Medical, Diabetes

OUR CHALLENGE

LifeScan needed a new TV campaign to promote their blood glucose meter OneTouch Ultra Plus Reflect. They wanted an idea that could be used to show the simplicity of their meter with its coloursure technology and Blood Sugar Mentor.

OUR APPROACH

We created the ‘Inspired by nature’ campaign featuring Annie the chameleon. While their competitors focus on product shots and features, our engaging campaign has been able to position OneTouch as the most user friendly product to help with the management of diabetes.

OUR RESULTS

After the success of it’s initial launch in Europe, the TV campaign has become truly global with rollouts in 24 countries across markets in Asia, North and South America. Apart from boosting awareness and sales of the OneTouch product Annie has given the brand a new character that differentiates them from their competitors capturing the imagination of HCPs and patients alike.