Client

Medtronic

Type

Creative Campaign

Industry

Healthcare

OUR CHALLENGE

To create a campaign around for World Heart Day to promote awareness around Cardiac Rhythm and Heart Failure conditions and the available device therapies.

OUR APPROACH

We set out to create an emotional campaign to promote knowledge of Cardiac Rhythm and Heart Failure conditions. By focusing on a “Heart Hero” theme we were able to link common symptoms (palpitations, dizzy, breathlessness) to the feeling you get from the adventure of living life to the fullest. This not only enabled us to create and arresting but positive campaign, it also helped people understand and relate to key tell-tale signals of weakening heart health.

OUR RESULTS

The campaign was rolled out in 9 languages and ran across Europe for 2 consecutive years. We improved awareness shown through high click through rates at low cost per click.