Client

Dentsply
Sirona

Type

Creative Campaign

Industry

Dental

OUR CHALLENGE

As a leader in their field of Endodontics, the client was facing issues of counterfeit products. Fake products from China, India and Turkey were reaching more and more countries.

We were challenged to to raise awareness with the customer - the dentist - about this issue and ultimately make them understand that Dentsply Sirona is taking action and offering solutions to recognize the counterfeit products.

OUR APPROACH

As most dentists were not fully aware of the scale of the issue, we needed to create an arresting campaign to get them to stop and think about the matter.

A campaign using striking key visuals was followed up with direct communications explaining the science of the counterfeiting and how to recognize the faulty files.

OUR RESULTS

The sales reps and distributors fed back that the campaign enabled them to open the door to start discussing the issue with their very busy customers. Once the dentist had seen the adverts, they then were able to give them the flyer to discuss how to identify these counterfeits.

The campaign was localized across all of EMEA.