Client

LifeScan

Type

Creative Campaign

Industry

Medical, Diabetes

OUR CHALLENGE

LifeScan needed a new creative campaign to promote their blood glucose meter OneTouch Ultra Plus Reflect.

They wanted a campaignable idea that could be used to show the simplicity of their meter with its coloursure technology and Blood Sugar Mentor.

OUR APPROACH

We created the ‘Inspired by nature’ campaign featuring Annie the chameleon. While their competitors focus on product shots and features, our engaging campaign has been able to position OneTouch as the most user friendly product to help with the management of diabetes.

OUR RESULTS

After the success of it’s initial launch in Europe, the campaign has become truly global with rollouts across markets in Asia, North and South America.