Healthcare marketing trends to watch out for 2023

What will healthcare marketing look like in 2023? It is hard to say for sure, but we can anticipate a few trends. Digital health technology and artificial intelligence (AI) will continue to shape the healthcare landscape. Patients will become more empowered and engaged in their own care. And data privacy and security concerns will need to be addressed.

Staying ahead of the curve is important as we move into the future. Here are essential healthcare marketing trends to watch out for in 2023.

 

The rise of digital health

Digital health is one of the most rapidly growing sectors in healthcare. From fitness and weight-loss apps to telemedicine and digital health records, there is a myriad of ways that technology is being used to improve our health.

The rise of digital health records In recent years, there has been a push to get more patients’ medical records digitised. This trend will only continue as digital health records can make it easier for doctors to access important information and make more informed treatment decisions.


The importance of patient engagement

Patient engagement is one of the most important aspects of healthcare marketing. By engaging with patients, healthcare providers can better understand their needs and deliver more tailored and effective care.

There are several ways to engage with patients, but one of the most effective is through social media. Social media provides a platform for two-way communication between healthcare providers and patients. It allows healthcare providers to share information and resources with patients, as well as receive feedback and input from them.

Healthcare providers should also consider other channels for patient engagement, such as in-person events, online forums, and surveys. By engaging with patients through multiple channels, healthcare providers can build deeper relationships with them and better understand their needs.


The power of data and analytics

Data and analytics are two of the most powerful tools available to healthcare marketers. By understanding how patients and consumers interact with the healthcare system, marketers can more effectively target their message and improve outcomes.

There are several data-driven marketing trends that healthcare marketers should be aware of. For instance, marketers can more effectively target their message and improve outcomes by understanding how patients and consumers interact with the healthcare system. As more patients turn to the internet for health information, digital health tools are becoming increasingly important.


The growth of content marketing

Over the past few years, content marketing has become one of the most popular and effective healthcare marketing strategies. And it’s no wonder why – after all, who does not love informative, helpful, and engaging content?

However, as content marketing continues to grow and evolve, it can be tough to keep up with the latest trends. That’s why we’ve put together this list of healthcare marketing trends to watch out for in 2023.

What’s driving this growth? One reason is that patients are now more likely to research their health condition online before making an appointment with a doctor. It means that creating high-quality educational content is essential for attracting and converting new patients.

Another reason for the growth of content marketing is that it’s an incredibly effective way to build relationships with existing patients. By regularly providing them with valuable information (e.g., blog posts, eBooks, infographics), you can deepen their loyalty and turn them into brand advocates who will help promote your practice to their friends and family members.

We need to focus on the following points in content marketing:

  • Develop content that answers the core questions
  • Build a comfortable UI and prioritize the mobile experience
  • Create content that answers relevant questions
  • Create content that follows the fundamentals of SEO

As mentioned above, content marketing is becoming increasingly popular in the healthcare industry. In fact, according to a recent study by Content Marketing Institute, 91% of healthcare marketers are using content marketing as part of their overall strategy.


Telehealth is essential

This should not come as a surprise, given that telehealth services are inexpensive, handy, and easily accessible. Although there was a minor decrease in the demand for telehealth services in 2022, many patients anticipate that at least some of their care will be provided via telehealth at some point in the future.

For instance, patients may want to receive appointment reminders via telehealth technologies or participate in live chats with medical staff to discuss test results. Additionally, patients may want to be able to access their medical records online. Sykes found that 88 per cent of patients are interested in using telemedicine to handle non-urgent health concerns.

Since the beginning of the epidemic, there has been a considerable rise in the use of telehealth. Even if things have, for the most part, returned to normal throughout the world, the demand for telehealth services continues.

You should explain that telehealth is just one of several different care pathways that you offer in order to meet the needs of your patients. When framed in this manner, you focus on the quality of the patient’s experience while receiving care.


The need for personalization

Healthcare marketing is always evolving as technology and consumer behaviour change. With the rise of social media and online search, patients are increasingly looking for tailored, personalized healthcare experiences. They want to feel like they are being heard and that their individual needs are being met.

Healthcare organizations must focus on creating more personalized patient content and experiences. It could include targeted emails or social media ads, personalized videos or website content, and custom-made care plans.


The importance of staying agile

As the healthcare industry continues to evolve rapidly, it’s more important than ever for marketing teams to stay agile. It means adapting quickly to new changes, technologies, and trends.

One of the biggest challenges facing healthcare marketers today is the sheer amount of change that is happening. It can be difficult to keep up with the latest developments, let alone anticipate what’s coming next.

But people who know how to navigate this landscape well will be in a good place to take advantage of new opportunities and help their organizations grow.

Here are a few things to consider

  • The continued rise of digital health
  • The growing importance of data and analytics
  • The evolving consumer landscapes


Conclusion

The current trends in healthcare marketing will likely undergo significant shifts over the following year.

On the other hand, patients will almost always require the assistance of a knowledgeable and trustworthy healthcare provider who can guide them toward achieving their preferred outcomes in terms of their health.

Patients desire their healthcare services to be delivered in an unbroken chain. Suppose you are willing to adapt your marketing strategy to reflect the most recent developments in healthcare marketing. In that case, you will be able to catapult the success of your clinic to an entirely new level.