Medical Brand Marketing has become essential to any company’s marketing mix. Not only does it reach a wider audience, but video advertisement is a powerful way to communicate with patients.
Nearly 85% of all online activity is spent watching videos, proving just how valuable video advertisements can be for medical professionals, especially as educational material like blogs and how-to videos that are often part of medical marketing for doctors.
In this post, let’s see how video advertisements can leverage your medical marketing campaign.
While broadening branding efforts is important for raising awareness, it is more productive to focus your efforts on low-funnel consumers to increase conversions. To have an impact, you must locate and target qualified patients who are just about to schedule an appointment with their doctor.
Partner with a Healthcare Marketing Agency, where more than 50 per cent of visitors to profile pages make an appointment within a week of visiting the site, and where the doctor search is incorporated into the video viewing experience. They will help you increase the efficacy of your commercials.
Brand connection motivates involvement for roughly 40% of consumers. To create a stronger bond between your business and its users of it, place your advertising around videos that include actual patients, such as a pre-roll before patient reviews or doctor interviews.
Alter the content of your videos without fear! Develop a video health marketing plan that combines medical interviews, human interest tales, and in-context instructional and brand promotional content. Brand awareness is especially strong with interactive videos that rely on viewer involvement.
To increase reach and engagement, put your videos on a range of social media and advertising sites in addition to your website. The above-mentioned objectives of reaching the correct audience and placing adverts in context are made possible by the diversification of publication outlets.
A staggering 75% of users admit that they evaluate a company’s legitimacy based on the design and usability of its website. A website that is sound, quick, and user-friendly and has a digital front door should host your films.
Patients have 24/7 omnichannel access to their healthcare requirements through a digital front door. Convenience will win over patients if educational videos are available on the same website that customers use to research treatments or discover providers.
Make sure your website enables potential patients to locate the best provider after being persuaded by one of your advertisements.
Video advertisements are a powerful way to reach your target audience and promote your medical products. By using video advertisements, you can create a personalised experience for your patients and connect with them on an emotional level. With video ads, you can build trust with your patients and encourage them to trust your practice for all of their medical needs.
For your next Healthcare marketing campaign, you should consider including video advertisements in your strategy.